Facebook posted results from their Economic Impact Survey showing how small businesses around the world are growing with Facebook. Cupcake Royale’s story was a featured example of American small business growth.

Jody Hall always loved the human connection she experienced at the coffee shops around her native Seattle, and she knew she wanted to be a part of that community. After a trip to Manhattan, and a treat from the famed Magnolia Bakery, she realized her place in the Seattle food scene—and set off to open Cupcake Royale, the first cupcake shop in the coffee-crazed city. “My friends thought I was crazy; nobody had a cake made from scratch,” Jody says. “But we put cupcakes on the map on the West Coast, and started something of a third-wave movement.”

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